Founder Story

I come from finance, where capital discipline isn’t optional; it’s how you win. But when I started working across sales and marketing, I saw the same pattern over and over: strong businesses lighting growth budgets on fire. Bloated spend on paid media. Misleading attribution models. Vanity KPIs sold as strategy. No clarity on what actually drives revenue — just dashboards defending bad decisions. I’ve worked on projects north of $100 million in both B2B and B2C. And I kept seeing the same issue: capital was being misallocated at scale. So I built Growth Dynamics to fix that. We align sales, marketing, and finance around CFO-trusted metrics that cut CAC, protect margin, and drive predictable growth. If you're spending millions and still guessing what’s working; that’s not strategy. It’s noise. Let’s fix that.

— Charlie de Thibault, Founder

Incomplete measurement and misaligned metrics inflate your customer acquisition costs and erode profitability. Growth Dynamics aligns your sales, marketing, and finance teams around a proven measurement framework, clearly showing CFOs what drives predictable, profitable growth.

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Challenges Hindering Your Growth

  • jigsaw puzzle icon

    Are your go-to-market strategies falling short of delivering the returns you need?

  • people disagreeing icon

    Are misaligned teams causing delays and missed revenue opportunities?

  • dollar sign icon

    Is marketing viewed as a cost center rather than a growth driver?

  • bar graph decreasing icon

    Are your attribution tools too opaque, or are you trusting multi-touch attribution without realizing its limitations, leading to poor investment decisions

Unlock predictable growth with the Revenue Alignment Methodology

  • The Revenue Machine

    As of $7,000/month

    Best for: Companies that need a done-for-you revenue system to align sales, marketing, and finance - turning misalignment into predictable, scalable revenue growth.

    Fix revenue leaks and ensure every dollar spent drives ROI

    Implement advanced measurement systems that reveal what’s actually working

    Optimise performance with monthly strategy adjustments & real-time insights

    Reduce sales cycle length & improve conversion rates

    Outcome: A fully aligned, high-performing revenue engine so your teams close more deals, waste less spend, and build sustainable growth.

    Why now? 91% of sales teams missed quota last year. Don’t let misalignment cost you another quarter.

  • The Diagnostic

    As of $2,500 (one-time deep dive)

    Best for: Companies that need an X-ray of their commercial strategy—see exactly where revenue leaks, inefficiencies, and tool limitations are costing you growth.

    Audit marketing, sales & finance alignment to pinpoint weak links

    Identify wasted spend and underperforming tools

    Uncover hidden growth opportunities in your go-to-market strategy

    Receive a detailed report with clear, actionable next steps

    Outcome: A revenue growth roadmap—so you know exactly where to focus to scale faster, without wasting budget.

  • The Expert Hour

    $250/hour

    Best for: Leaders who need an immediate revenue unlock and expert guidance without committing to a full project.

    Stuck on a revenue challenge? Get quick, expert answers

    Fix low-quality leads, attribution issues, or sales-marketing misalignment

    Troubleshoot, brainstorm & refine strategy in a high-impact session

    Outcome: Actionable insights in 60 minutes—so you leave with clarity and next steps, not just more questions.

What people say

  • Serena Thai, Advertising Analytics Manager at Oracle

    [Serena Thai,] Advertising Analytics Manager at Oracle

    “Charlie is an exceptional data strategist with a strategic and analytical approach. His ability to understand business needs and deliver high-quality, simplified solutions is impressive. His expertise in data strategy and revenue measurement would be an asset to any team.”

  • Dan Shering, Commercial and Revenue Leader | Privacy in advertising expert | Commerce and Retail specialist

    [Dan Shering,] Commercial and Revenue Leader | Privacy in advertising expert | Commerce and Retail specialist

    “Charlie is an exceptional data scientist who simplifies complex data into actionable insights. His work was invaluable on major sales pitches, turning data into KPIs that drove key deals and made him a vital asset to our team.”