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We help brands with offline sales and long consideration journeys

escape the “DEATHZONE”

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“ We reallocated 20% of spend and increased ROI by 30%.”

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Escape the

DEATHZONE

Three digital icons with pink outlines and text. The first icon is a warning sign on a computer monitor with the text "Looks Good Doesn't Convert." The second icon is a broken finger pointing to the left with the text "Attribution Breaks." The third icon is a clock with a quarter missing with the text "Budget Black Hole."
Get Started
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A blank graph with axes labeled 'REVENUÉ' on the y-axis and 'SPEND' on the x-axis, no data points or lines.

DEATHZONE

THE FIX

A graph illustrating the concept of brand awareness over time, showing water flow from Spend to Revenue on the x-axis, with stages labeled before cut, after death zone cut, reinvest, and brand awareness, and the y-axis labeled Water.
Three sections with icons and text: 1) Find the Waste - Magnifying glass over coins, emphasizing identifying unnecessary advertising spend; 2) Reallocate Smartly - Arrow pointing in multiple directions, suggesting strategic channel shifts; 3) Prove It - Bar chart with a checkmark, indicating the importance of showing reliable CFO-ready data.
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Charlie de Thibault

Founder: Growth Dynamics

I come from finance, where capital discipline isn’t optional. It’s how you win. When I started working with consumer brands, I kept seeing the same pattern: marketing teams spending millions without knowing what actually drives demand. Budgets bloated on performance channels. Attribution models overstating short-term wins. Dashboards explaining results but not causes.

I’ve worked on consumer budgets north of $100 million across retail and DTC, and the story is always the same. Brands are investing heavily, but not necessarily wisely.

That’s why I built Growth Dynamics. We help consumer brands pinpoint what’s truly driving demand, revealing where growth really comes from so teams can double down on what compounds instead of what just converts.

OUR CLIENTS

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Pilot

Spend Smarter

Starter

See what’s coming

    • Run forecasting

    • Find budget waste

    • Provide reallocation plan

  • $10k ( 1 Month )

PACKAGES

    • Same Starter

    PLUS

    • Design a testing calendar to stress test allocation and improve measurement

  • $50k ( 6 Months )

Get Started
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Scale

Upskill your team

    • Pilot

    PLUS

    • Provide all the tools and training your team needs to continue the measurement journey yourself

  • $75k ( 9 months )